zk10089001.htm


 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 6-K
 
Report of Foreign Private Issuer
 
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
 
For the month of November 2010
 
Commission File Number: 000-51694
 
IncrediMail Ltd.
(Translation of registrant's name into English)
 
4 HaNechoshet St., Tel-Aviv, Israel 69710
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
 
Form 20-F x   Form 40-F o
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____
 
Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
 
Yes o   No  x
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________
 
 
 

 
 
IncrediMail Ltd.
 
On November 4, 2010, the registrant issued a press release announcing its financial results for the quarter and nine months ended September 30, 2010. A copy of the press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.
 
This Form 6-K is hereby incorporated by reference into IncrediMail Ltd.‘s Registration Statements on Form S-8 (Registration Nos. 333-152010 and 333-133968).
 
Exhibits
 
Exhibit 1
Press release dated November 4, 2010, announcing the financial results of the registrant, for the quarter and nine months ended September 30, 2010.
 
 
 

 
 
Signatures
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
IncrediMail Ltd.
 
       
 
By:
/s/ Yacov Kaufman  
    Name: Yacov Kaufman  
    Title:   Chief Financial Officer  
 
Date: November  4, 2010
 
 



exhibit_1.htm


Exhibit 1
 
 
INCREDIMAIL REPORTS RECORD HIGH REVENUES $7.5 MILLION, $3.3 MILLION
EBITDA AND $2.2 MILLION NET PROFIT IN THIRD QUARTER OF 2010
 
IncrediMail to discontinue dividend policy in 2011, investing in growth
 
TEL AVIV, ISRAEL – November 4, 2010 - IncrediMail Ltd. (NASDAQ: MAIL), a digital media company that develops and markets downloadable consumer products, today reported financial results for the third quarter ended September 30, 2010.
 
Revenues for the third quarter of 2010 rose 13% to $7.5 million, up from $6.6 million in the same quarter last year.  EBITDA was 44% of sales, totaling $3.3 million, in-line with the third quarter of 2009.  Net profit increased from $2.1 million or $0.21 per diluted share in the third quarter of 2009, to $2.2 million, or $0.22 per diluted share this year.
 
In the first nine months of 2010, revenues were $21.7 million, increasing 10%, compared to $19.7 million in same period of 2009, and net profit was $6.6 million, up 11%, compared to $5.9 million in the first nine months of 2009.
 
Total operating expenses in the third quarter of 2010 were $4.2 million, including a one-time allocation for compensation related expenses of $0.5 million, compared to $3.3 million in the third quarter of 2009.
 
Commenting on the results, IncrediMail CEO Josef Mandelbaum, said, “The strong financial results of the third quarter continue to demonstrate the power of our business model and provide the necessary foundation for future growth.  We have recently embarked on a new strategic plan for the company that will require a renewed focus on the consumer, and investment in certain key strategic areas of the company balanced with finding efficiencies in other parts of the business.”
 
“Moving forward, we will build upon our existing base to build, acquire and enhance a portfolio of personal productivity products that help make our consumer’s lives a little simpler.  We believe this approach will help us to accomplish several goals:  strengthen revenues through product sales and advertising, diversify our revenue streams and add new growth channels outside of search. In preparation for the accelerated growth we are expecting, we have begun restructuring the company by hiring additional experienced personnel and realigning the Company’s activities with our new goals.  Our new strategy emphasizing our core competencies and initiatives to move the plan forward will begin to unfold in the coming months.”
 
“As part of our repositioning the Company towards growth, we will be discontinuing our dividend distribution in 2011.  As a growth-oriented company, cash that we had paid out in the form of a dividend will in 2011 be used to increase shareholder value by growing our business by way of investment in organic and non-organic growth,” Mandelbaum added.
 
Conference Call
IncrediMail will host a conference call to discuss the results, today, November 4th at 10:30 AM EST (16:30 PM Israel Time). We invite all those interested in participating in the call to dial 1-(866)-744-5399. Callers from Israel may access the call by dialing (03) 918-0685. Participants may also access a live webcast of the conference call through the Investor Relations section of IncrediMail's website at www.incredimail-corp.com. The webcast will be archived on the company’s website for seven days.
 
 
 

 
 
About IncrediMail Ltd.
IncrediMail Ltd. (NASDAQ: MAIL, www.incredimail-corp.com) is an internet company that develops customized, downloadable graphic consumer applications used to generate search revenues and designs, markets and delivers high end personal desktop software. The company’s award winning e-mail client product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, HiYo a graphic add-on to instant messaging software, Magentic, a wallpaper and screensaver software, and PhotoJoy, software for presenting dig ital personal photos.
 
Non-GAAP measures
Use of Non-GAAP Financial Information - In addition to reporting financial results in accordance with generally accepted accounting principles, or GAAP, IncrediMail uses EBITDA as a non-GAAP financial performance measurement. EBITDA is calculated by adding back to net income; interest, taxes, stock-based compensation and depreciation and amortization. IncrediMail's management believes the non-GAAP financial information provided in this release is useful to investors' understanding and assessment of IncrediMail’s on-going core operations and prospects for the future. The presentation of this non-GAAP financial information is not intended to be considered in isolation or as a substitute for results prepared in accordance with GAAP. Management uses both GAAP and non-GAAP information as presented in this press rel ease in evaluating and operating business internally and as such deemed it important to provide all this information to investors. These non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. Reconciliation between results on a GAAP and non-GAAP basis is provided in tables immediately following IncrediMail's Statement of Operations in this press release.
 
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looki ng statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.
 
Contact Information
For further information please contact:
 
Marybeth Csaby/Rob Fink
KCSA Strategic Communications
(212) 896-1236 / 212-896-1206
mcsaby@kcsa.com/ rfink@kcsa.com
 
### Tables Follow ###
 
 
 

 
 
INCREDIMAIL LTD.
CONDENSED BALANCE SHEETS

U.S. dollars in thousands (except share data)

   
September 30,
   
December 31,
 
   
2010
   
2009
 
   
Unaudited
       
ASSETS
           
CURRENT ASSETS:
           
Cash and cash equivalents
  $ 17,150     $ 24,368  
Marketable securities
    15,641       5,225  
Trade receivables
    2,498       2,320  
Other receivables and prepaid expenses
    3,306       4,819  
Total current assets
    38,595       36,732  
LONG-TERM ASSETS:
               
Severance pay fund
    1,081       1,104  
Deferred taxes
    84       63  
Other long-term assets
    477       495  
Property and equipment, net
    1,049       1,366  
Other intangible assets, net
    212       134  
Total long-term assets
    2,903       3,162  
Total assets
  $ 41,498     $ 39,894  
                 
LIABILITIES AND SHAREHOLDERS' EQUITY
               
CURRENT LIABILITIES:
               
Trade payables
  $ 956     $ 1,039  
Dividend payable
    4,347       -  
Deferred revenues
    1,918       2,270  
Accrued expenses and other liabilities
    5,426       6,577  
Total current liabilities
    12,647       9,886  
LONG-TERM LIABILITIES:
               
Deferred revenues
    1,497       1,616  
Accrued severance pay
    1,351       1,390  
Total long-term liabilities
    2,848       3,006  
                 
    SHAREHOLDERS' EQUITY                
Shares issued and outstanding: 9,659,362 and 9,527,821 at September 30, 2010 and December 31, 2009, respectively
    26,003       27,002  
Total liabilities and shareholders' equity
  $ 41,498     $ 39,894  
 
 
 

 
 
INCREDIMAIL LTD.
CONDENSED STATEMENTS OF OPERATIONS

U.S. dollars and number of shares in thousands (except per share data), unaudited
 
   
Quarter ended
September 30,
   
Nine months ended
 September 30,
 
   
2010
   
2009
   
2010
   
2009
 
Revenues
  $ 7,490     $ 6,608     $ 21,698     $ 19,730  
Cost of revenues
    382       380       1,154       1,095  
Gross profit
    7,108       6,228       20,544       18,635  
Operating expenses:
                               
Research and development
    1,707       1,619       4,895       4,448  
Selling and marketing
    1,120       1,127       3,713       3,349  
General and administrative
    1,373       564       3,060       2,310  
Total operating expenses
    4,200       3,310       11,668       10,107  
Operating income
    2,908       2,918       8,876       8,528  
Financial income (expense), net
    186       105       275       (19 )
Income before taxes on income
    3,094       3,023       9,151       8,509  
Taxes on income
    944       930       2,578       2,575  
Net income
  $ 2,150     $ 2,093     $ 6,573     $ 5,934  
Net earnings per Ordinary share:
                               
Basic
  $ 0.22     $ 0.22     $ 0.68     $ 0.63  
Diluted
  $ 0.22     $ 0.21     $ 0.67     $ 0.63  
Diluted weighted number of shares
    9,724       9,807       9,785       9,489  
RECONCILIATION OF GAAP TO NON-GAAP RESULTS:
                         
    GAAP Net income
  $ 2,150     $ 2,093     $ 6,573     $ 5,934  
One-time compensation expenses
    450       --       450       --  
Stock based compensation
    212       213       574       532  
   Non-GAAP net income
  $ 2,812     $ 2,306     $ 7,597     $ 6,466  
   Non-GAAP net earnings per share :
                               
Basic
  $ 0.29     $ 0.24     $ 0.79     $ 0.68  
Diluted
  $ 0.29     $ 0.23     $ 0.78     $ 0.68  
   GAAP net income
  $ 2,150     $ 2,093     $ 6,573     $ 5,934  
Income tax expense
    944       930       2,578       2,575  
Interest (income) expense, net
    (186 )     (105 )     (275 )     19  
    Depreciation, Amortization and Stock-based Compensation
    414       385       1,161       1,056  
   EBITDA
  $ 3,322     $ 3,303     $ 10,037     $ 9,584