UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
6-K
Report
of Foreign Private Issuer
Pursuant
to Rule 13a-16 or 15d-16
under
the Securities Exchange Act of 1934
For the
month of June 2010
Commission
File Number: 000-51694
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IncrediMail Ltd.
(Translation
of registrant's name into English)
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4 HaNechoshet St., Tel-Aviv, Israel
69710
(Address
of principal executive
offices)
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Indicate
by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F.
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Form
20-F
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x
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Form
40-F
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o
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Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(1): ____
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(7): ____
Indicate
by check mark whether by furnishing the information contained in this Form, the
registrant is also thereby furnishing the information to the Commission pursuant
to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes o No x
If "Yes"
is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): 82- ________
IncrediMail
Ltd.
On June
23, 2010, the registrant issued a press release announcing the amendment of its
agreement with Google. A copy of the press release is annexed hereto as Exhibit
1 and is incorporated herein by reference.
This Form
6-K is hereby incorporated by reference into IncrediMail Ltd.‘s Registration
Statements on Form S-8 (Registration Nos. 333-152010 and
333-133968).
Exhibits
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Exhibit
1
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Press
release dated June 23, 2010, announcing the amendment of its agreement
with Google.
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Signatures
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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IncrediMail
Ltd.
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By:
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/s/ Yacov Kaufman | |
| Name: Yacov Kaufman | |||
| Title: Chief Financial Officer | |||
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Date:
June 23, 2010
Exhibit
1
INCREDIMAIL
AMENDS AGREEMENT WITH GOOGLE
TEL AVIV, ISRAEL – June 23,
2010 - IncrediMail Ltd. (NASDAQ: MAIL, www.incredimail-corp.com),
an Internet company, today announced that it has amended its agreement with
Google. This amendment extends the current relationship and terms of
business until the end of 2010, at which time the agreement will
end. The amendment also reiterates IncrediMail’s commitment to Google’s
customer policy and Google’s right to request IncrediMail to implement future
changes to that policy.
At the
same time, IncrediMail has begun implementing collaborations with other major
players in the search industry, via tests on different search related
properties, offered to its diversified user base.
Commenting
on the agreement, Mr. Ofer Adler, IncrediMail’s CEO, said “Over the last few
months we have had numerous discussions with Google regarding possible
market-wide changes being discussed internally, and the time frame for
implementation. Although these discussions continue, Google continues
to state that no decision has been made regarding the precise changes, or their
timing. As the first anniversary of our current agreement approached,
we needed to formalize the relationship beyond that anniversary, and this is the
intent of the current amendment.”
“At the
same time, we have been focusing on diversifying our revenue base, having
discussions with most of the major players in the search market, and testing
their services with different search properties that we offer our diversified
user base, using our IncrediMail Xe, HiYo, PhotoJoy, Magentic and IncrediGame
products.”
“We
expect that by the fourth quarter we will have a more diversified source of
search generated revenues, as well as a substantially higher level of revenues
generated from other Internet based advertising,” concluded Mr. Ofer
Adler.
About
IncrediMail Ltd.
IncrediMail
Ltd. (NASDAQ: MAIL) is an internet company that develops customized,
downloadable graphic consumer applications used to generate search related
revenues and designs, markets and delivers high end personal desktop software.
The company’s award winning e-mail client product, IncrediMail Premium, is sold
in over 100 countries in 10 different languages. Other products include, HiYo a graphic add-on to
instant messaging software, Magentic, a wallpaper and
screensaver software, and PhotoJoy, software for
presenting digital personal photos.
Forward-Looking
Statements
This
press release contains historical information and forward-looking statements
within the meaning of The Private Securities Litigation Reform Act of 1995 with
respect to the business, financial condition and results of operations of the
Company. The words "believe," "expect," "intend," "plan," "should" and similar
expressions are intended to identify forward-looking statements. Such statements
reflect the current views, assumptions and expectations of the Company with
respect to future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, including, among others, changes in the markets in which the
Company operates and in general economic and business conditions, loss of key
customers and unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost reduction
objectives, changes in business strategy and various other factors, both
referenced and not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations, as described
in reports filed by the Company with the Securities and Exchange Commission from
time to time. The Company does not assume any obligation to update these
forward-looking statements.
Contact
Information
For
further information please contact:
Jeff
Holzmann
IncrediMail NY,
President
Jeff@IncrediMail.com
Marybeth
Csaby/Rob Fink
KCSA
Strategic Communications
(212)
896-1236 / 212-896-1206
mcsaby@kcsa.com/ rfink@kcsa.com