zk1008249.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 6-K
 
Report of Foreign Private Issuer
 
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
 
For the month of May 2010
 
Commission File Number: 000-51694
 
IncrediMail Ltd.
(Translation of registrant's name into English)
 
4 HaNechoshet St., Tel-Aviv, Israel 69710
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
 
Form 20-F x   Form 40-F o
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____
 
Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
 
Yes o   No x
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________
 
 
 

 
 
IncrediMail Ltd.
 
On May 6, 2010, the registrant issued a press release announcing its financial results for the quarter ended March 31, 2010. A copy of the press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.
 
Exhibits
 
Exhibit 1
Press release dated May 6, 2010, announcing the financial results of the registrant, for the quarter ended March 31, 2010.
 
 
 

 
 
Signatures
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
IncrediMail Ltd.
 
       
 
By:
/s/ Yacov Kaufman  
    Name: Yacov Kaufman  
    Title:   Chief Financial Officer  
 
Date: May 6, 2010
 


exhibit_1.htm



Exhibit 1
 
 
INCREDIMAIL REPORTS $7 MILLION REVENUES, $3.1 MILLION EBITDA AND $2.1
 MILLION NET PROFIT IN FIRST QUARTER OF 2010
 
TEL AVIV, ISRAEL – May 6, 2010 - IncrediMail Ltd. (NASDAQ: MAIL), an Internet company, today reported financial results for the first quarter ended March 31, 2010.
 
Revenues for the first quarter of 2010 rose 10% to $7.0 million, up from $6.4 million in the same period last year.  Net profit increased 50% from $1.4 million in the first quarter of 2009, to $2.1 million this year with earnings per diluted share of $0.22, compared to $0.15 for the same period last year.
 
Commenting on the results, Mr. Ofer Adler, IncrediMail’s CEO, said, “Profitability for the first quarter of 2010 exceeded our expectations, with EBITDA of $3.1 million and net profit of $2.1 million.  Looking forward, while we anticipate seasonality to have a minor effect on our business, and while we have limited visibility, we do expect a strong second quarter with performance similar to the first quarter.”
 
Gross profit increased 11%, representing 95% of revenues, in the first quarter of 2010, reaching $6.6 million, compared to $6.0 million in the same quarter last year.
 
Total operating expenses in the first quarter of 2010 were $3.9 million, which while lower than the previous quarter, increased 9% from the first quarter of 2009, primarily due to higher compensation costs.
 
Operating income in the first quarter of 2010 was $2.8 million, increasing 13% compared to the same quarter in 2009.
 
“While our current business model continues to generate very positive cash flow, with EBITDA well above our 40% target, as we announced in our 2009 year end earnings call, we are preparing for possible changes in the search revenue generation marketplace.  We continue to be in touch with Google, however, as of yet there still has been no further update regarding the possibility of any policy changes,” said Adler.
 
“Moving forward we continue to develop our strategy for diversifying revenues focusing on reducing our dependency on one single partner, and increasing the sources of our revenues.  We expect to be able to provide more clarity on this by the end of the second quarter.”
 
“We are moving forward on a contract we signed with IAC, and will soon begin implementing the search assets to select users.  In addition to this contract we are in discussions with other search revenue generating affiliates and expect to be able to announce new collaborations in the coming months.  We continue to see increasing traction in our web based assets, with the number of monthly unique visitors to our home page exceeding 18 million in March 2010, increasing more than 40%, compared to March 2009.  The growth in this asset is extremely important, as we look for new ways to monetize our users. Finally, as we announced, we will be distributing our final dividend for 2009, of $0.43 a share before tax on May 11th, and intend on continuing our dividend policy in 2010,“ concluded Mr. Ofer Adler.
 
 
 

 
 
Conference Call
IncrediMail will host a conference call to discuss the results today, May 6th at 10:30 AM EDT (17:30 PM Israel Time). We invite all those interested in participating in the call to dial 1-(866)-229-7198. Callers from Israel may access the call by dialing (03) 918-0685. Participants may also access a live webcast of the conference call through the Investor Relations section of IncrediMail's website at www.incredimail-corp.com. The webcast will be archived on the company’s website for seven days.
 
About IncrediMail Ltd.
IncrediMail Ltd. (NASDAQ: MAIL, www.incredimail-corp.com) is an internet company that develops customized, downloadable graphic consumer applications used to generate search related revenues and designs, markets and delivers high end personal desktop software. The company’s award winning e-mail client product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, HiYo a graphic add-on to instant messaging software, Magentic, a wallpaper and screensaver software, and PhotoJoy, sof tware for presenting digital personal photos.
 
Non-GAAP measures
Use of Non-GAAP Financial Information - In addition to reporting financial results in accordance with generally accepted accounting principles, or GAAP, IncrediMail uses non-GAAP measures of net income and earnings per share, which are adjustments from results based on GAAP to exclude reorganization expenses and non-cash stock-based compensation expenses. IncrediMail also uses EBITDA as a non-GAAP financial performance measurement. EBITDA is calculated by adding back to net income; interest, taxes, stock-based compensation and depreciation and amortization. IncrediMail's management believes the non-GAAP financial information provided in this release is useful to investors' understanding and assessment of IncrediMail’s on-going core operations and prospects for the future. The presentation of this non-GAAP fina ncial information is not intended to be considered in isolation or as a substitute for results prepared in accordance with GAAP. Management uses both GAAP and non-GAAP information as presented in this press release in evaluating and operating business internally and as such deemed it important to provide all this information to investors. These non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. Reconciliation between results on a GAAP and non-GAAP basis is provided in tables immediately following IncrediMail's Statement of Operations in this press release.
 
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looki ng statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.
 
 
 

 

 
Contact Information
For further information please contact:
 
Jeff Holzmann
IncrediMail NY, President
Jeff@IncrediMail.com
 
Marybeth Csaby/Rob Fink
KCSA Strategic Communications
(212) 896-1236 / 212-896-1206
mcsaby@kcsa.com/ rfink@kcsa.com
 
- Tables Follow -
 
 
 

 
 
INCREDIMAIL LTD.
CONDENSED BALANCE SHEETS 

U.S. dollars in thousands (except share data)

   
March 31,
   
December 31,
 
   
2010
   
2009
 
   
Unaudited
       
             
ASSETS
           
CURRENT ASSETS:
           
Cash and cash equivalents
  $ 17,697     $ 24,368  
Marketable securities
    12,552       5,225  
Trade receivables
    2,293       2,320  
Deferred taxes
    -       -  
Other receivables and prepaid expenses
    6,001       4,819  
Total current assets
    38,543       36,732  
LONG-TERM ASSETS:
               
Severance pay fund
    1,183       1,104  
Deferred taxes
    104       63  
Other long-term assets
    480       495  
Property and equipment, net
    1,328       1,366  
Other intangible assets, net
    206       134  
Total long-term assets
    3,301       3,162  
Total assets
  $ 41,844     $ 39,894  
                 
LIABILITIES AND SHAREHOLDERS' EQUITY
               
CURRENT LIABILITIES:
               
Trade payables
  $ 1,012     $ 1,039  
Deferred revenues
    2,191       2,270  
Accrued expenses and other liabilities
    6,168       6,577  
Total current liabilities
    9,371       9,886  
LONG-TERM LIABILITIES:
               
Deferred revenues
    1,591       1,616  
Accrued severance pay
    1,540       1,390  
Total long-term liabilities
    3,131       3,006  
    SHAREHOLDERS' EQUITY                
Shares issued and outstanding: 9,580,371 and 9,527,821 at March 31, 2010 and December 31, 2009, respectively
    29,342       27,002  
Total liabilities and shareholders' equity
  $ 41,844     $ 39,894  
 
 
 

 
 
INCREDIMAIL LTD.
CONDENSED STATEMENTS OF OPERATIONS

U.S. dollars and number of shares in thousands (except per share data), unaudited
 
   
Quarter ended March 31,
 
   
2010
   
2009
 
             
Revenues
  $ 6,995     $ 6,376  
Cost of revenues
    373       387  
Gross profit
    6,622       5,989  
Operating expenses:
               
Research and development
    1,582       1,358  
Selling and marketing
    1,402       1,169  
General and administrative
    867       999  
Total operating expenses
    3,851       3,526  
Operating income
    2,771       2,463  
Financial income (expense), net
    152       (398 )
Income before taxes on income
    2,923       2,065  
Taxes on income
    788       642  
Net income
  $ 2,135     $ 1,423  
                 
Net earnings per Ordinary share:
               
Basic
  $ 0.22     $ 0.15  
Diluted
  $ 0.22     $ 0.15  
Diluted weighted number of shares (in thousands)
    9,870       9,274  
RECONCILIATION OF GAAP TO NON-GAAP RESULTS:
               
 GAAP Net income
  $ 2,135     $ 1,423  
Stock based compensation
    143       220  
Non-GAAP net income
  $ 2,278     $ 1,643  
Non-GAAP net earnings per share :
               
Basic
  $ 0.24     $ 0.18  
Diluted
  $ 0.23     $ 0.18  
GAAP net income:
  $ 2,135     $ 1,423  
Income tax expense
    788       642  
Financial (income) expense, net
    (152 )     398  
Depreciation, Amortization and Stock-based Compensation
    335       407  
EBITDA
  $ 3,106     $ 2,870