UNITED STATES
SECURITIES AND
EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of July 2008
Commission File Number: 000-51694
IncrediMail Ltd.
(Translation of
registrant’s name into English)
4 HaNechoshet
Street, Tel-Aviv, Israel 69710
(Address of principal
executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F x Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____
Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes o No x
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________
IncrediMail Ltd.
On July 1, 2008, the registrant issued a press release announcing the signing of an AdSense Agreement with Google Inc. A copy of the press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.
| Exhibit 1 | Press release dated July 1, 2008, announcing the signing of an AdSense Agreement with Google Inc. |
Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: July 3, 2008. |
IncrediMail Ltd. By: /s/ Yacov Kaufman —————————————— Yacov Kaufman Chief Financial Officer |
Exhibit 1
FOR IMMEDIATE RELEASE
INCREDIMAIL AND GOOGLE SIGN ADSENSE
DIRECT
AGREEMENT
- Milestone Agreement Sets Stage for Increased Search Activity and Monetization -
TEL AVIV, ISRAEL - July 1, 2008 - IncrediMail Ltd. (NASDAQ: MAIL, www.incredimail-corp.com), an Internet content and media company, today announced that it has signed a direct agreement with Google Inc. (NASDAQ: GOOG), reflecting negotiated terms for the Company's participation in the Google AdSense for Search ("AdSense") program. Additional terms of the agreement were not disclosed.
The AdSense program is a significant revenue generating channel that IncrediMail has been using since the end of 2006 to monetize its user base. The program enables IncrediMail users to carry out "Google searches" and provides compensation to IncrediMail from Google for IncrediMail users' clicks on sponsored links.
"We are very excited to have signed this agreement with Google, the market leader in the area of search," said Ofer Adler, IncrediMail's CEO. "This agreement is a major component of our growth strategy, which is focused on enhancing revenues per user and expanding our user base. During the past five months, we have been conducting negotiations with Google, aimed at optimizing the methodology, terms and metrics of our participation in the AdSense program. We are very pleased with the outcome as well as with the process, which has given rise to a close working relationship between our two companies. We believe the agreement will make it easier and more convenient for our customers to utilize Google's services, resulting in an even higher level of revenues for IncrediMail."
About IncrediMail Ltd.
IncrediMail is an Internet content
and media company founded in 1999. IncrediMail's products bring a new level of fun,
personality and convenience to email, desktops and screen savers, and have been
downloaded more than eighty million times. Having secured more than ten million
active users, IncrediMail is now branching out into Instant Messaging, using its unique
content and approach to enhance the user experience.
Forward-Looking Statements
This press release contains
historical information and forward-looking statements within the meaning of The
Private Securities Litigation Reform Act of 1995 with respect to the business,
financial condition and results of operations of the Company. The words "believe,"
"expect," "intend," "plan," "should" and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views, assumptions
and expectations of the Company with respect to future events and are subject to
risks and uncertainties. Many factors could cause the actual results, performance or
achievements of the Company to be materially different from any future results,
performance or achievements that may be expressed or implied by such forward-looking
statements, including, among others, changes in the markets in which the Company
operates and in general economic and business conditions, loss of key customers and
unpredictable sales cycles, competitive pressures, market acceptance of new
products, inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, both referenced and not referenced in
this press release. Various risks and uncertainties may affect the Company and its
results of operations, as described in reports filed by the Company with the
Securities and Exchange Commission from time to time. The Company does not assume
any obligation to update these forward-looking statements.
Contact:
IncrediMail
Mr. Jeff Holzmann
President
IncrediMail NY
jeff@incredimail.com