6-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934


For the month of June 2008

Commission File Number: 000-51694

IncrediMail Ltd.
(Translation of registrant's name into English)

4 HaNechoshet St., Tel-Aviv, Israel 69710
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________



IncrediMail Ltd.

On June 2, 2008, the registrant issued a press release announcing its financial results for the quarter ended March 31, 2008. A copy of the press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

Exhibits

Exhibit 1 Press release dated June 2, 2008, announcing the financial results of the registrant, for the quarter ended March 31, 2008.



Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

IncrediMail Ltd.


By: /s/ Ofer Adler
——————————————
Ofer Adler
Chief Executive Officer

Date: June 2, 2008



6-K

Exhibit 1

IncrediMail Reports Results for the First Quarter of 2008

– $4.8M Revenues Yield Non-GAAP $0.05 EPS –

TEL AVIV, ISRAEL – June 2, 2008 – IncrediMail Ltd. (NASDAQ: MAIL, www.incredimail-corp.com), an Internet content and media company, today reported financial results for the first quarter ended March 31, 2008.

  Non-GAAP net profit $0.5 million for Q1 2008

  Google discussions progressing; search-generated revenues returned to growth during the second half of March

Revenues:

Revenues for the first quarter of 2008 were $4.8 million, up 8% from $4.4 million in the first quarter of 2007. Revenues in the first quarter of 2008 included $2.3 million from search-related activities, $1.0 million from JunkFilter Plus, $0.5 million from Gold Gallery content subscriptions, and $0.7 million from the IncrediMail Premium product. The Company’s 53% year-over-year increase in search-related activities compared to the first quarter of 2007 more than offset the period’s 14% year-over-year decrease in revenues from product sales and subscriptions.

Commenting on the results, Mr. Ofer Adler, CEO of IncrediMail, said, “This quarter was our second-best quarter ever for search-related advertising revenues despite the negative impact of Google’s stop order in January and the subsequent decline. Search-related revenues returned to a positive trajectory in the third week of March, and their continued growth remains our main focus. We believe in the power of ‘search’ to continue driving IncrediMail’s growth, thereby creating significant shareholder value. We continue to make progress toward the signing of an AdSense Direct agreement with Google, while also continuing to carry out trials with other Search vendors.”



Operating expenses:

Operating expenses for the first quarter of 2008 were $5.2 million compared to $3.1 million in the first quarter of 2007. The increase derived from three factors:

  Non-recurring reorganization expensesof $0.7 million: During the first quarter, the Company streamlined the business around core activities, discontinuing projects that have not met its revenues expectations. Costs associated with these efforts totaled $0.7 million.

  Non-cash stock-based compensationof $0.4 million compared to $0.1 million of non-cash stock-based compensation recorded in the first quarter of 2007.

  Ongoing R&D expense increase of $0.8 million. The increase in the R&D effort was undertaken with the goal of enabling the launch of new versions of the Company’s new Loox (formerly known as Magentic) and HiYo (instant messaging add-on) in the second quarter of 2008, and accelerating the development of the Company’s totally new version of its backbone IncrediMail product, scheduled for release in the fourth quarter of 2008.

Net results:

Including the abovementioned expenses, U.S. GAAP net loss for the first quarter of 2008 was $(0.7) million, or $(0.07) per diluted share. Excluding reorganization expenses and stock-based compensation, the Company recorded non-GAAP net income of $0.5 million, or $0.05 per diluted share, during the first quarter of 2008 compared to net income of $1.0 million, or $0.10 per diluted share, recorded in the first quarter of 2007.

Mr. Adler concluded, “The results for the first quarter reflect the changes in our relationship with Google and the reorganization of our activities, including the closure of our Community and Branded Content activities. In the quarters ahead, we plan to solidify a strategic relationship with the major search providers and to expand our customer base significantly, both through the launch of exciting new products and a significant ramp-up of our customer acquisition activities.”



About IncrediMail Ltd.

IncrediMail is an Internet content and media company. Founded in 1999, IncrediMail’s products bring a new level of fun, personality and convenience to email, desktops and screen savers, and have been downloaded more than eighty million times. Having secured more than ten million active users, IncrediMail is now branching out into Instant Messaging, using its unique content and approach to enhance the user experience.

Non-GAAP measures

Use of Non-GAAP Financial Information – In addition to reporting financial results in accordance with generally accepted accounting principles, or GAAP, IncrediMail uses non-GAAP measures of net income and earnings per share, which are adjustments from results based on GAAP to exclude reorganization expenses and non-cash stock-based compensation expenses. IncrediMail’s management believes the non-GAAP financial information provided in this release is useful to investors’ understanding and assessment of IncrediMail’s on-going core operations and prospects for the future. The presentation of this non-GAAP financial information is not intended to be considered in isolation or as a substitute for results prepared in accordance with GAAP. Management uses both GAAP and non-GAAP information in evaluating and operating business internally and as such deemed it important to provide all this information to investors.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

Contact Information
For further information please contact:

Jeff Holzmann
President, IncrediMail NY
jeff@incredimail.com

### Tables Follow ###



INCREDIMAIL LTD.
 
BALANCE SHEETS

U.S. dollars in thousands (except share data)

March 31,
2008

December 31,
2007

(unaudited)
 
ASSETS            
   
 CURRENT ASSETS:  
   Cash and cash equivalents   $ 9,631   $ 4,611  
   Short-term bank deposits    1,000    1,000  
   Marketable securities    13,221    17,811  
   Trade receivables    1,581    1,993  
   Deferred taxes    450    368  
   Other receivables and prepaid expenses    2,433    2,017  


   
 Total current assets    28,316    27,800  


   
 LONG-TERM ASSETS:  
   Severance pay fund    1,085    1,037  
   Deferred taxes    133    92  
   Long-term deposits    175    182  
   Restricted cash    460    458  
   Long-term investments    42    100  
   Property and equipment, net    2,219    1,808  
   Goodwill    125    125  
   Other intangible assets, net    156    164  


   
 Total long-term assets    4,395    3,966  


   
 Total assets   $ 32,711   $ 31,766  


   
LIABILITIES AND SHAREHOLDERS' EQUITY  
   
 CURRENT LIABILITIES:  
   Trade payables   $ 1,131   $ 1,546  
   Deferred revenues    3,583    3,254  
   Accrued expenses and other liabilities    4,330    3,244  


   
 Total current liabilities    9,044    8,044  


   
 LONG-TERM LIABILITIES:  
   Deferred revenues    1,618    1,559  
   Accrued severance pay    1,534    1,392  


   
 Total long-term liabilities    3,152    2,951  


   
 SHAREHOLDERS' EQUITY  
 Shares issued and outstanding: 9,475,943 at March 31, 2008 and  
   December 31, 2007    20,515    20,771  


   
 Total liabilities and shareholders' equity   $ 32,711   $ 31,766  





INCREDIMAIL LTD.
 
STATEMENTS OF OPERATIONS

U.S. dollars in thousands (except per share data), unaudited

Quarter ended March 31,
2008
2007
 
 Revenues     $ 4,763   $ 4,416  
 Cost of revenues    451    357  


   
       Gross profit    4,312    4,059  


   
 Operating expenses:  
 Research and development    2,184    1,241  
 Selling and marketing    1,416    1,102  
 General and administrative    1,587    786  


   
    Total operating expenses    5,187    3,129  


   
       Operating income (loss)    (875 )  930  
 Financial income, net    142    276  


   
       Income (loss) before taxes on income    (733 )  1,206  
 Taxes on income (tax benefit)    (57 )  368  


   
       Net income (loss)   $ (676 ) $ 838  


   
 Net earnings (loss) per Ordinary share:  
   
       Basic   $ (0.07 ) $ 0.09  


   
       Diluted   $ (0.07 ) $ 0.09  


   
       Diluted weighted number of shares (in thousands)    9,476    9,622  


   
 Non-GAAP adjustment:  
    Reorganization expenses   $ 745    --  
    Stock based compensation    381   $ 135  


   
       Non-GAAP net income   $ 450   $ 973  


   
 Non-GAAP net earnings per share :  
       Basic   $ 0.05   $ 0.10  


   
       Diluted   $ 0.05   $ 0.10