UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934

For the month of November 2022

Commission File Number: 000-51694

Perion Network Ltd.
(Translation of registrant's name into English)

1 Azrieli Center, Building A, 4th Floor
26 HaRokmim Street, Holon, Israel 5885849
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒       Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): N/A

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): N/A


Explanatory Note
 
On November 9, 2022, Perion Network Ltd. (the “Registrant” or “Perion”) issued a press release titled “Perion Delivers Another Strong Quarter, with 31% Revenue Growth and 141% Growth in Net Income.” A copy of this press release is furnished as Exhibit 99.1 herewith.

The GAAP financial statements tables contained in the press release attached to this Report on Form 6-K are incorporated by reference into the Registrant’s registration statements on Form F-3 (Files No. 333-254706 and 333-261541) and Form S-8 (File Nos. 333-133968, 333-152010, 333-171781, 333-188714, 333-192376, 333-193145, 333-203641, 333-208278, 333-216494, 333-237196, 333-249846, 333-262260 and 333-266928).

- 2 -

Signature
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
PERION NETWORK LTD.
 
By: /s/ Maoz Sigron
Name: Maoz Sigron
Title:   Chief Financial Officer

Date: November 9, 2022

- 3 -


Exhibit 99.1

 
Perion Delivers Another Strong Quarter, with 31% Revenue
Growth and 141% Growth in Net Income
 
Company increases 2022 adjusted EBITDA guidance from $102M to at least $120M as a result of
a sustainable improvement in profitability
 
Tel Aviv & New York – November 9, 2022 – Perion Network Ltd. (NASDAQ & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display/video/CTV advertising – today reported record financial results for the third quarter ended September 30, 2022.
 
Doron Gerstel, Perion’s CEO, stated, “Once again, Perion outperformed the adtech industry – and we believe will continue to do so for the following reasons:

We are leveraging our diversification strategy as advertisers are shifting their direct response budgets from social advertising (mainly Facebook) to search advertising
We are continuously expanding our profit margins, which demonstrates the strategic and economic value of our Intelligent HUB (iHUB)
We are bringing innovation – through SORT™ – in response to advertiser recognition that privacy matters more than ever
We are meeting our clients’ objective to enhance their brand equity by increasing user engagement through Perion’s High-Impact ad suite.”

“This was the eighth consecutive quarter we delivered top and bottom-line double-digit growth on a year-over-year basis,” Mr. Gerstel continued. “The 145% year-over-year increase in operating cash flow to nearly $35 million, reflects the significant earnings power of our business model. With a cash position of $390 million at quarter end, we have significant dry powder to execute on our growth strategy, delivering value to shareholders for years to come.”
 
Third Quarter 2022 Business Highlights
 
Media margin increased to 41%, compared with 39% in Q3 2021
 
Adjusted EBITDA to revenue ex-TAC of 51% vs. 37% last year. This is among the highest in the industry
 
Video revenue increased by 209% year-over-year, representing 44% of Display Advertising revenue
 
CTV revenue increased by 134% year-over-year, representing 9% of Display Advertising revenue compared with 5% last year
 
SORTTM spending increased by 25% over the previous quarter, driven by an 11% increase in the number of customers from 126 to 140
 
The increase in market adoption of our holistic Video Platform solution continues to deliver strong results:
 

o
88% year-over-year increase in the number of Video Platform publishers
 

o
67% year-over-year increase in revenue from existing Video Platform publishers
 
The number of search advertising publishers increased by 60% year-over-year, RPM increased by 42% over the same period
 

Third Quarter 2022 Financial Highlights(1)
 
In millions,
except per share data
Three months ended
 
Nine months ended
 
 
September 30,
 
September 30,
 
 
2022
 
2021
 
%
 
2022
 
2021
 
%
 
Display Advertising Revenue
$
      86.8
 
$
    69.0
 
+26%
 
$
  236.9
 
$
  165.1
 
+43%
 
Search Advertising Revenue
$
      71.8
 
$
    52.0
 
+38%
 
$
  193.7
 
$
  155.4
 
+25%
 
Total Revenue
$
   158.6
 
$
  121.0
 
+31%
 
$
  430.6
 
$
  320.5
 
+34%
 
GAAP Net Income
$
      25.6
 
$
    10.6
 
+141%
 
$
    60.5
 
$
    21.0
 
+188%
 
Non-GAAP Net Income
$
      29.9
 
$
    15.4
 
+94%
 
$
    75.1
 
$
    34.7
 
+117%
 
Adjusted EBITDA
$
      33.0
 
$
    17.6
 
+87%
 
$
    84.1
 
$
    40.7
 
+107%
 
Adjusted EBITDA to Revenue ex-TAC
 
51%
 
 
37%
 
 
 
 
47%
 
 
32%
 
 
 
Net Cash from Operations
$
      34.7
 
$
    14.2
 
+145%
 
$
    83.9
 
$
    42.3
 
+99%
 
GAAP Diluted EPS
$
      0.53
 
$
    0.28
 
+89%
 
$
    1.27
 
$
    0.57
 
+123%
 
Non-GAAP Diluted EPS
$
      0.61
 
$
    0.40
 
+53%
 
$
    1.56
 
$
    0.93
 
+68%
 

(1) See below reconciliation of GAAP to Non-GAAP measures.
 
Outlook for 2022
 
Mr. Gerstel concluded, “Given our strong performance and our sustainable and predictable business model, we are increasing our guidance for 2022 substantially.”

In millions
               
 
2021
 
Prior 2022
Guidance
 
Current 2022
Guidance
 
YoY
Growth %1
 
Revenue
$478.5
 
$620-$640
 
$630-$635
 
32%1
 
Adjusted EBITDA
$69.6
 
$102+
 
$120+
 
72%1
 
Adjusted EBITDA to Revenue ex-TAC
37%
 
41%
 
46%1
   
 

(1) Calculated at revenue guidance midpoint and Adjusted EBITDA of $120 million
 
Financial Comparison for the Third Quarter of 2022
 
Revenue: Revenue increased by 31% to $158.6 million in the third quarter of 2022 from $121.0 million in the third quarter of 2021. Display Advertising revenue increased by 26% year-over-year, accounting for 55% of total revenue. This is primarily due to 209% growth in video, now representing 44% of Display Advertising revenue compared with 18% in the third quarter of 2021, 134% growth in CTV revenue, which represents 9% of Display Advertising revenue, as well as a 10% increase in average deal size and a 9% increase in the number of clients for high impact solutions. The number of SORTTM customers increased by 11% quarter-over-quarter to 140, and SORTTM customers’ spending during the period increased by 25%, representing 17% of Display Advertising revenue compared with 14% in the previous quarter. Search Advertising revenue increased by 38% year-over-year, accounting for 45% of revenue, primarily due to a 42% increase in RPM and a 60% increase in the number of publishers.
 
Traffic Acquisition Costs (“TAC”): TAC amounted to $93.6 million, or 59% of revenue, in the third quarter of 2022, compared with $73.6 million, or 61% of revenue, in the third quarter of 2021. The improvement in media margin was primarily due to a favorable product mix of ad formats and the iHUB contribution.
 
Net Income: On a GAAP basis, net income increased by 141% to $25.6 million in the third quarter of 2022 from $10.6 million in the third quarter of 2021.
 

Non-GAAP Net Income: Non-GAAP net income was $29.9 million, or 19% of revenue, in the third quarter of 2022, compared with $15.4 million, or 13% of revenue, in the third quarter of 2021. A reconciliation of GAAP to non-GAAP net income is included in this press release.
 
Adjusted EBITDA: Adjusted EBITDA was $33.0 million, or 21% of revenue (and 51% of revenue ex-TAC), in the third quarter of 2022, compared with $17.6 million, or 15% of revenue (and 37% of revenue ex-TAC), in the third quarter of 2021. A reconciliation of GAAP Net Income to Adjusted EBITDA is included in this press release.
 
Cash and Cash Flow from Operations: As of September 30, 2022, cash and cash equivalents and short-term bank deposits amounted to $390.4 million. Net cash provided by operating activities in the third quarter of 2022 was $34.7 million, compared with $14.2 million in the third quarter of 2021.
 
Conference Call
 
Perion management will host a conference call to discuss the results at 8:30 a.m. ET today. Call details:
 

Registration link:
 
https://incommconferencing.zoom.us/webinar/register/WN__Xf964JLR62r9JhUOeJvHg
 

Toll Free: 1-877-407-0779
 

Toll/International: 1-201-389-0914
 
A replay of the call and a transcript will be available within approximately 24 hours of the live event on Perion’s website.
 
About Perion Network Ltd.
 
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.
 
For more information, visit Perion's website at www.perion.com.
 
Non-GAAP Measures
 
Non-GAAP financial measures consist of GAAP financial measures adjusted to exclude stock-based compensation expenses, retention and acquisition related expenses, revaluation of acquisition related contingent consideration, amortization of acquired intangible assets and the related taxes thereon, non-recurring expenses, foreign exchange gains (losses) associated with ASC-842, as well as changes in fair value of earnout contingent consideration. Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization ("Adjusted EBITDA") is defined as operating income excluding stock-based compensation expenses, depreciation, acquisition related items consisting of amortization of intangible assets, acquisition related expenses, gains and losses recognized on changes in the fair value of contingent consideration arrangements. Revenue excluding Traffic Acquisition Costs (“Revenue ex-TAC”) presents revenue reduced by traffic acquisition costs, reflecting that a portion of our revenue must be directly passed to publishers or advertisers and presents our revenue excluding such items.
 

The purpose of such adjustments is to give an indication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Furthermore, the non-GAAP measures are regularly used internally to understand, manage and evaluate our business and make operating decisions, and we believe that they are useful to investors as a consistent and comparable measure of the ongoing performance of our business. However, our non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures, and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. Due to the high variability and difficulty in making accurate forecasts and projections of some of the information excluded from these projected measures, together with some of the excluded information not being ascertainable or accessible, we are unable to quantify certain amounts that would be required for such presentation without unreasonable effort. Consequently, no reconciliation of the forward-looking non-GAAP financial measures is included. A reconciliation between results on a GAAP and non-GAAP basis is provided in the last table of this press release.
 
Forward Looking Statements
 
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should”, “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, changes in applicable laws and regulations as well as industry self-regulation, data breaches, cyber-attacks and other similar incidents, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2021 filed with the SEC on March 16, 2022. Perion does not assume any obligation to update these forward-looking statements.
 
Contact Information:

Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.
 

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
In thousands (except share and per share data)

   
Three months ended
   
Nine months ended
 
   
September 30,
   
September 30,
 
   
2022
   
2021
   
2022
   
2021
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
                         
Revenue:
                       
Display Advertising
 
$
86,779
   
$
68,980
   
$
236,933
   
$
165,146
 
Search Advertising
   
71,836
     
52,049
     
193,653
     
155,377
 
Total Revenue
   
158,615
     
121,029
     
430,586
     
320,523
 
                                 
Costs and Expenses:
                               
Cost of revenue
   
7,540
     
6,284
     
21,014
     
17,879
 
Traffic acquisition costs and media buy
   
93,625
     
73,590
     
250,555
     
194,676
 
Research and development
   
7,766
     
8,630
     
25,135
     
26,103
 
Selling and marketing
   
12,591
     
12,926
     
39,884
     
36,410
 
General and administrative
   
3,793
     
5,295
     
15,927
     
14,055
 
Depreciation and amortization
   
3,704
     
1,922
     
10,097
     
6,299
 
Total Costs and Expenses
   
129,019
     
108,647
     
362,612
     
295,422
 
                                 
Income from Operations
   
29,596
     
12,382
     
67,974
     
25,101
 
Financial expense (income), net
   
(1,019
)
   
11
     
(2,526
)
   
116
 
                                 
Income before Taxes on income
   
30,615
     
12,371
     
70,500
     
24,985
 
Taxes on income
   
5,033
     
1,749
     
9,952
     
3,974
 
                                 
Net Income
 
$
25,582
   
$
10,622
   
$
60,548
   
$
21,011
 
                                 
Net Earnings per Share
                               
Basic
 
$
0.57
   
$
0.31
   
$
1.36
   
$
0.63
 
Diluted
 
$
0.53
   
$
0.28
   
$
1.27
   
$
0.57
 
                                 
Weighted average number of shares
                               
Basic
   
45,146,639
     
34,567,551
     
44,544,483
     
33,605,215
 
Diluted
   
47,997,745
     
37,865,732
     
47,560,112
     
36,866,637
 
 

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
In thousands

 
 
September 30,
   
December 31,
 
 
 
2022
   
2021
 
 
 
(Unaudited)
   
(Audited)
 
ASSETS
           
Current Assets:
           
Cash and cash equivalents
 
$
171,355
   
$
104,446
 
Restricted cash
   
1,042
     
1,089
 
Short-term bank deposits
   
219,000
     
217,200
 
Accounts receivable, net
   
99,862
     
115,361
 
Prepaid expenses and other current assets
   
10,587
     
8,075
 
Total Current Assets
   
501,846
     
446,171
 
 
               
Long-Term Assets:
               
Property and equipment, net
   
3,766
     
4,211
 
Operating lease right-of-use assets
   
9,175
     
11,578
 
Goodwill and intangible assets, net
   
250,179
     
245,965
 
Deferred taxes
   
2,955
     
5,228
 
Other assets
   
68
     
79
 
Total Long-Term Assets
   
266,143
     
267,061
 
Total Assets
 
$
767,989
   
$
713,232
 
 
               
LIABILITIES AND SHAREHOLDERS' EQUITY
               
Current Liabilities:
               
Accounts payable
 
$
110,672
   
$
107,730
 
Accrued expenses and other liabilities
   
29,376
     
40,331
 
Short-term operating lease liability
   
3,200
     
3,615
 
Deferred revenue
   
2,098
     
3,852
 
Short-term payment obligation related to acquisitions
   
34,571
     
38,179
 
Total Current Liabilities
   
179,917
     
193,707
 
 
               
Long-Term Liabilities:
               
Payment obligation related to acquisition
   
32,966
     
33,250
 
Long-term operating lease liability
   
6,805
     
9,774
 
Other long-term liabilities
   
9,265
     
9,541
 
Total Long-Term Liabilities
   
49,036
     
52,565
 
Total Liabilities
   
228,953
     
246,272
 
 
               
Shareholders' equity:
               
Ordinary shares
   
389
     
375
 
Additional paid-in capital
   
508,946
     
496,154
 
Treasury shares at cost
   
(1,002
)
   
(1,002
)
Accumulated other comprehensive loss
   
(1,406
)
   
(128
)
Retained earnings (accumulated deficit)
   
32,109
     
(28,439
)
                 
Total Shareholders' Equity
   
539,036
     
466,960
 
Total Liabilities and Shareholders' Equity
 
$
767,989
   
$
713,232
 


PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
In thousands

 
 
Three months ended
   
Nine months ended
 
 
 
September 30,
   
September 30,
 
 
 
2022
   
2021
   
2022
   
2021
 
 
 
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
 
                       
Cash flows from operating activities:
                       
Net Income
 
$
25,582
   
$
10,622
   
$
60,548
   
$
21,011
 
Adjustments required to reconcile net income to net cash provided by operating activities:
                               
Depreciation and amortization
   
3,704
     
1,922
     
10,097
     
6,299
 
Stock-based compensation expense
   
3,236
     
1,744
     
8,365
     
3,733
 
Foreign currency translation
   
(64
)
   
(18
)
   
(238
)
   
(107
)
Accrued interest, net
   
(825
)
   
(53
)
   
(2,006
)
   
(220
)
Deferred taxes, net
   
1,575
     
(478
)
   
1,327
     
(183
)
Accrued severance pay, net
   
(831
)
   
135
     
(328
)
   
333
 
Gain from sale of property and equipment
   
(5
)
   
-
     
(10
)
   
(11
)
Net changes in operating assets and liabilities
   
2,300
     
301
     
6,194
     
11,415
 
Net cash provided by operating activities
 
$
34,672
   
$
14,175
   
$
83,949
   
$
42,270
 
 
                               
Cash flows from investing activities:
                               
Purchases of property and equipment, net of sales
   
(349
)
   
(141
)
   
(779
)
   
(495
)
Short-term deposits, net
   
31,600
     
23,000
     
(1,800
)
   
(47,300
)
Cash paid in connection with acquisitions, net of cash acquired
   
-
     
-
     
(9,570
)
   
(3,438
)
Net cash provided by (used in) investing activities
 
$
31,251
   
$
22,859
   
$
(12,149
)
 
$
(51,233
)
 
                               
Cash flows from financing activities:
                               
Issuance of shares in private placement, net
   
-
     
-
     
-
     
60,960
 
Proceeds from exercise of stock-based compensation
   
3,147
     
1,069
     
4,441
     
4,940
 
Payments of contingent consideration
   
-
     
-
     
(9,091
)
   
-
 
Repayment of long-term loans
   
-
     
-
     
-
     
(8,333
)
Net cash provided by (used in) financing activities
 
$
3,147
   
$
1,069
   
$
(4,650
)
 
$
57,567
 
 
                               
Effect of exchange rate changes on cash and cash equivalents and restricted cash
   
(110
)
   
(46
)
   
(288
)
   
(49
)
Net increase in cash and cash equivalents and restricted cash
   
68,960
     
38,057
     
66,862
     
48,555
 
                                 
Cash and cash equivalents and restricted cash at beginning of period
   
103,437
     
59,376
     
105,535
     
48,878
 
Cash and cash equivalents and restricted cash at end of period
 
$
172,397
   
$
97,433
   
$
172,397
   
$
97,433
 


PERION NETWORK LTD. AND ITS SUBSIDIARIES

RECONCILIATION OF GAAP TO NON-GAAP RESULTS
In thousands (except share and per share data)
 
   
Three months ended
   
Nine months ended
 
   
September 30,
   
September 30,
 
   
2022
   
2021
   
2022
   
2021
 
   
(Unaudited)
   
(Unaudited)
 
                         
GAAP Net Income
 
$
25,582
   
$
10,622
   
$
60,548
   
$
21,011
 
Stock-based compensation
   
3,236
     
1,744
     
8,365
     
3,733
 
Amortization of acquired intangible assets
   
3,295
     
1,370
     
8,896
     
4,068
 
Retention and other related to M&A related expenses
   
288
     
1,561
     
1,518
     
5,527
 
Changes in FV of Earnout contingent consideration
   
(3,816
)
   
-
     
(3,816
)
   
-
 
Foreign exchange losses (gains) associated with ASC-842
   
(80
)
   
6
     
(824
)
   
(207
)
Revaluation of acquisition related contingent consideration
   
342
     
136
     
602
     
476
 
Taxes on the above items
   
1,067
     
(54
)
   
(145
)
   
92
 
Non-GAAP Net Income
 
$
29,914
   
$
15,385
   
$
75,144
   
$
34,700
 
                                 
Non-GAAP Net Income
 
$
29,914
   
$
15,385
   
$
75,144
   
$
34,700
 
Taxes on income
   
3,966
     
1,803
     
10,097
     
3,882
 
Financial income, net
   
(1,281
)
   
(131
)
   
(2,304
)
   
(153
)
Depreciation
   
409
     
552
     
1,201
     
2,231
 
Adjusted EBITDA
 
$
33,008
   
$
17,609
   
$
84,138
   
$
40,660
 
Non-GAAP diluted earnings per share
 
$
0.61
   
$
0.40
   
$
1.56
   
$
0.93
 
                                 
Shares used in computing non-GAAP diluted earnings per share
   
48,873,796
     
38,428,524
     
48,112,823
     
37,206,600