Undertone’s Captivating Creative and Innovative Technology Solution Win Four Awards at the 2019 Internet Advertising Competition
Campaigns grab audience attention and beat benchmarks with a combination of unique creative formats and targeting strategies
The awards are dedicated to online advertising and were developed to recognize quality campaigns within 96 industries and nine digital formats. Undertone’s engaging and eye-catching creative and sophisticated audience targeting delivered on brand goal, earning them this acknowledgement.
“We are so pleased with these IAC awards and their recognition of our
Airheads campaign,” said
Undertone’s IAC Awards Include:
Airheads “Play
More, Play Delicious” – Best of Show Online Campaign and
Best Food Industry Online Campaign
This synchronized campaign
captured the Gen Z audience through the use of interactive gamification
ad units, a social extension on Snapchat and an easy access microsite,
resulting in an impressive 67,000 game-plays with a 20% completion rate.
The compelling campaign included an immersive,
full-page unit, a mobile-only rich media banner, and a pivoting enhanced
standard unit with stunning design that generated remarkable creative
effectiveness and inspired positive emotions in consumers, validated
through
Champs Sports X Nike“Refresh
Your Game” – Best Retail Online Campaign
The campaign
propelled increased brand awareness and engagement around Champs Sports
partnership with
“Undertone is gratified by this recognition, and we want to thank our
team for bringing their unparalleled strategic implementations and
creative talent to these campaigns,” said
For more information about Undertone’s winning ad formats, visit www.undertone.com.
About Undertone:
Undertone, a division of
About
Perion is a global technology
company that delivers advertising solutions to brands and publishers.
Perion is committed to providing data-driven execution, from high-impact
ad formats to branded search and a unified social and mobile
programmatic platform. More information about Perion may be found at www.perion.com.
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Source:
Perion Network Ltd.
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