Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns
Ranking all 80 ads that aired during this year’s game,
“We’re thrilled with how well Undertone’s work performed against the ads
at the behemoth marketing event that is the Super Bowl,” said
“Behavioral science tells us that emotion drives long-term effectiveness
in creative—and as the best TV ads still prove, the most emotional
medium has generally been video,” said
Undertone incorporates System1’s award-winning methodology for measuring
and assessing creative campaigns as part of its ongoing evaluative
processes. Independently validated by the
About Undertone:
Undertone, a division of
About
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
Forward Looking Statements:
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of companies and businesses
we acquired and may acquire in the future, risks entailed in integrating
the companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will divert
management and other resources from the ongoing operations of the
business or otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and frequent
changes in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, unpredictable
sales cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties
may affect Perion and its results of operations, as described in reports
filed by the Company with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20190214005861/en/
Source:
Perion Network Ltd.
Investor relations
Hila Valdman
+972
(73) 398-1000
Investors@perion.com