Undertone Expands Publisher Network, Adding 20 Top-Tier Partners to Existing Powerful Portfolio
Faced with the power of the duopoly, publishers increasingly recognize the critical role of Undertone’s demand platform in providing unique, high CPM ad units
Undertone’s new publisher partners will benefit from the platform’s ability to deliver effective branding and performance campaigns by synchronizing full campaigns across device, funnel and distribution channels.
Undertone offers publishers high CPM creative ad units that add visual appeal to their content, while taking on the sales responsibility and demand generation; this is a strategic, direct-sold and unique combination not available to publishers anywhere else. In today’s climate of increased economic pressures, publishers recognize that Undertone’s partnership supplements their ongoing efforts with additional revenue critical to their bottom lines.
Undertone’s cutting-edge ad formats, proven successful with
Beyond Undertone’s ability to attract premium publishers, the company
advocates for and supports its publisher partners in a variety of
important ways. Undertone simplifies programmatic transactions, helps
publishers navigate the guidelines of the
“Publisher partnerships are an increasingly meaningful part of our business, and the growth we’ve seen in these relationships testifies to our unique demand, high CPM and quality ad formats. They recognize our ability to enhance the value of their content and provide consumers an alternative to the duopoly,” said Ran Cohen, SVP, Product of Undertone. “These relationships give us critical scale for the world’s most discerning brands. We’re excited to continue to bring innovation to the market and change how consumers interact with publishers’ ad content.”
As 2019 unfolds, Undertone expects to continue to attract prestigious publisher partners that recognize that only best-in-class creative and cross-platform harmonization can bring consumers and brands the meaningful relevance they seek in a noisy and fragmented digital universe.
About Undertone:
Undertone, a division of
About
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
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