Undertone Continues Commitment to Brand Safety and Transparency by Joining Two Key Industry Groups
Achieves full compliance with TAG and CBA guidelines and certifications
Undertone has received the Certified Against Fraud Seal from TAG (the
These validations apply to all of Undertone’s Synchronized Digital Branding, which is not only delivered and amplified by over 300 premium publishers, but is also vetted and certified on a 1-1 basis,
as representing 99 percent human traffic, as confirmed by Integrated Ad Science (IAS).
“Since Undertone began in 2002, brand safety and transparency have been
a cornerstone of our principles and practices,” said
if not perilous digital environment, this commitment means more now than ever. This is why we are so proud to be aligned with two leading organizations working hard to instill confidence in the digital ecosystem for all brands and publishers.”
The TAG Certified Against Fraud Program was created in 2016 by the
As a member of the
About Undertone
Undertone enables the world's leading brands to connect with their target audiences at scale, across the screens and platforms that matter the most. Undertone bridges the gaps in the digital advertising landscape with creative that gets smarter and more effective at each touchpoint. With cross-screen, cross-platform solutions that span digital, video, mobile, and native, Undertone helps brands start the conversation and keep it going across the entire user journey. Learn more at www.undertone.com .
About
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may
be found at www.perion.com, and follow Perion on Twitter@perionnetwork.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of companies and businesses
we acquired and may acquire in the future, risks entailed in integrating
the companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will divert
management and other resources from the ongoing operations of the
business or otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and frequent
changes in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, unpredictable
sales cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties
may affect Perion and its results of operations, as described in reports
filed by the Company with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20180621005590/en/
Source:
Perion Network Ltd.
Investor relations
Hila Valdman
+972
(73) 398-1000
Investors@perion.com
or
Undertone
Division, Perion Network Ltd.
Raquel Cadourcy
rcadourcy@undertone.com
+1
(212) 685-8000