Perion Launches Paragone – First Social Actionable Performance Monitoring (APM) System
Coinciding with re-branding from “MakeMeReach”, Paragone, SaaS platform, disrupts Social advertisement performance marketing.
TEL AVIV &
Paragone’s APM is a SaaS platform, that provides brands and their advertising partner teams holistic view of their social advertising spend across all networks, agencies, and platforms - from one easy-to-use interface.
APM provides Performance marketer real-time “virtuous cycle”. Ability to predict the effectiveness of social spend, recommend tactics to improve performance and activate these changes from one central view.
The technology of Paragone’s platform is more relevant than ever, with the pandemic having dramatically accelerated the explosive growth of ecommerce and direct-to-consumer social advertising. This puts increased pressure on performance marketers to drive engagement, leading to scalable, trackable, and optimizable return on Ad spend. The existing tools required to meet those objectives are fragmented and unsatisfactory.
With Paragone.ai, the fragmented media ecosystem can now benefit from a cross-platform ability to “Capture and Convince” users by linking audience insights to manage campaigns across multiple social networks.
Customer Commentary
“Havas’ ongoing partnership with Paragone has helped us maximize efficiency and improve ad performance for our clients,” says
“Since partnering with Paragone, we have been able to take our social media advertising performance to new heights,” says
Management Commentary
“The benefits of APM are far-reaching and include optimization, dramatically improved ROI, and massive time-saving,” says
“We are thrilled to introduce APM as part of the newly rebranded Paragone.ai,” said
About Paragone.ai
Paragone.ai, formerly MakeMeReach, is an actionable performance monitoring platform for social advertisers. Advertisers have access to real-time marketing data across all paid social media channels, ad accounts, and campaigns in one unified platform. Customers can automate reporting routines with customizable metrics, dashboards, and tables that are easily broken down for advanced insights that can be acted upon. The platform leverages advanced AI algorithms to predict and optimize campaign results and performance.
About Perion
Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three main pillars of digital advertising. From its data-driven Synchronized Digital Branding platform and high-impact ad formats in the display domain; to its powerful social media platform; to its branded search network, Perion is well-positioned to capitalize on any changes in marketers’ allocation of digital advertising spend. More information about Perion can be found at www.perion.com.
About Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes Parks, Experiences and Products; Media & Entertainment Distribution; and three content groups—Studios,
About Havas Media
Havas Media, part of the
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Contact Information:
+972 (52) 5694441
ramir@perion.com
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