Perion Extends Undertone’s Digital Advertisement Solution, Acquires Captain Growth
Disruptive AI technology unlocks value of ad units – based on performance signals – across social, search and display campaigns to be integrated into Undertone’s Synchronized Digital Branding
Captain Growth was launched in 2017 with the vision of replacing current AI systems – ‘black boxes’ which offer virtually no user control functionality, no transparency, and no ability to find and scale the most valuable ad units – with a next generation system.
Those inherent problems are all addressed with the Captain Growth platform, which ingests and analyzes ad performance data – including results by segments, creative and budget – and delivers “Value Unlock” recommendations which users can accept or reject. If accepted, the recommendations are applied automatically and immediately.
This represents the new frontier of artificial intelligence.
The integration of Captain Growth’s AI capabilities into Undertone will enable an even more refined level of cross-channel synchronization and intelligence, as campaigns put through Undertone will be optimized based on precision placement driven by AI-driven calculations. The platform’s “Value Unlock” will deliver a new level of pre-campaign planning and real-time cross-channel recommendations while campaigns are running.
The level of AI sophistication that Captain Growth brings to Undertone
represents an important step in executing our strategic vision and plan”
said
“We couldn’t think of a better home for Captain Growth than Undertone,
and better partners than Mr. Gerstel and his team,” said Mr.
Total consideration is up to
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About Undertone:
Undertone, a division of
About
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
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Source:
Perion Network Ltd.
Investor relations
Hila Valdman
+972
(73) 398-1000
Investors@perion.com