MakeMeReach Caps Year of Innovation with First-Mover Facebook Stories Campaign for BUX
Other notable accomplishments include being named a Google Premier Partner as well as the Company’s official U.S. launch
As part of the pioneering campaign, MakeMeReach analyzed Stories for its client BUX – an app that allows users to explore the world of trading – and determined that the new units represented an opportunity to gain media efficiencies while using a new ad concept for BUX.
Working with ads in Facebook Stories, BUX and MakeMeReach ran a strategic pilot campaign that yielded a cost-per-mille (CPM) that was a stunning 79% lower than parallel ads in the
MakeMeReach is now able to make Facebook Stories part of a larger digital media effort that includes Stories on other platforms. As
This creative and timely use of Facebook Stories comes at the close of a year in which MakeMeReach continued to demonstrate its innovation and leadership. MakeMeReach received an official “Google Premier Partner Badge”, a certification which allows them to integrate the Google Ads Suite into their existing tech stack. Other 2018 accomplishments include beta testing of a new Instagram Stories carousel format, which was made available by MakeMeReach to the agency Social.Lab, for their client Vans.
Other milestones included a successful Snapchat app-install campaign for the entertainment brand blackpills (a video-on-demand service that produces and distributes exclusive shows); its successful rapid adoption of Facebook’s playable ad unit with Audible France (an
About MakeMeReach:
Founded in 2009 and acquired by
About
Perion is a global technology company that delivers online advertising solutions and search monetization to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
About BUX:
BUX is inspiring people to explore the fascinating world of finance. BUX makes it easy and affordable for people to participate in the financial markets through its mobile platforms for commission-free stock investing and CFD trading. Since launching in 2014, BUX has made the markets accessible for nearly 2 million users across 9 countries in
Forward Looking Statements:
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by the Company with the
Source:
View source version on businesswire.com: https://www.businesswire.com/news/home/20181203005350/en/
Source: MakeMeReach
Perion Network Ltd.
Investor relations
Hila Valdman
+972 (73) 398-1000
Investors@perion.com